Actually, I want to tell you about two marketing secrets you may not know, but I will make this easy enough so you can finish this in one reading. Knowing them will put you many steps above your competition so don’t blink. They will help you sell more stuff, build bigger lists, and put more cash into your pocket too. Let us get to them right away.

Secret number one is very simple. Here it is: People do not want to be sold anything. From the customer looking to buy a washer, to the guy in the car shop salivating over a new car, each one needs what you are selling, but do not want to be sold. What I mean is that people want to hear about features and benefits but they want the final buying decision to be theirs, not yours.

First of all, each person who makes a purchase wants to feel that he or she made a perfectly rational decision after giving it the benefit of calculated thought. Chances are, nothing could be farther from the truth but that does not matter. So the customer, who comes to your website, may not mind your song and dance, as long as you leave him feeling that he is still in charge of the buying decision. Get him to buy for whatever reason as long as he can rationally justify it, and you could win a friend for life.

The next secret that you may not know as an affiliate marketer, or any other type of marketer for that matter, is that there is a way to sell everything as long as you dress it up in the right clothe. For this explanation, let me use an example which will make this very clear to you. This is one affiliate marketing secret you are going to love, so read it twice if you have to.

I recently installed a complete marketing system with over twelve streams of income. It is a pretty good system and I believe my marketing will be greatly enhanced by participating in this rather exotic system. Anyway, as I started to set up the system, I decided on a whim to send out an email to about three thousand people randomly chosen from a larger list. I have no ongoing relationship with these people so they don’t really know me.

Lo and behold, a good bunch of them came by my website and took the tour. That was a shocker! Next, I had one serious guy actually sign up for my GDI 7-day trial, which is part of the system. This is where my secret number two was solidified in my mind. If you know anything about GDI, it is not the easiest thing to sell by itself. However, as was proven by this experiment, if you give people enough incentive to do something, they will do it.

What is my conclusion? You can sell anything, even GDI, if you give people the right reasons to buy. More often than not, that reason cannot wear a t-shirt that says “I am for sale, buy me”. Some of your business opportunities that you are struggling with have to be stripped down again. Then you have to re-dress them all over again, preferably as part of other processes in order to make it past your prospect’s radar. Your prospect has an aversion to buying certain things, especially make-money opportunities. How can you use this affiliate marketing secret to get past their defenses? You have to have a legitimate and ethical disguise.

By making a hard-to-sell affiliate program an integral part of a much bigger system, hundreds of people are buying into these previously unpalatable programs. That was a revelation to me. See how you can apply this affiliate marketing secret.

Anthony Chambers

Make Money related resouces: More about Affiliate Program resouces and Make Money Online.